I have travelled on four Ryanair
flights recently, Ryanair have for a long time been known for the dismissive
way it treats its passengers. As far as they were concerned they were safe and cheap
so people would always book on them regardless of their service offering. They flew
you to airports that were two hours from where you wanted to be, there were
announcements advertising things you could buy from the moment you boarded and
they charged outrageous fees for
everything and they had a very difficult to access website with CAPTCHA
technology on it. They made millions as they were cheap and people will accept
almost anything for a free flight.
Recently there financials took a
bit of a downward turn and they have decided it’s time to go up market, they
have a new friendly website, and the announcements are gone before 7AM and
after 10PM. They have removed the baggage checks and started to move from the
out of town airports to places where people want to actually be.
It will be interesting to see how
airlines like Easyjet respond as Ryanair have a lower seat cost that Easyjet so
Ryanair can undercut them.... and something’s don’t change... people will still
do anything for a cheap flight.
