There is a lot that goes on behind the Olympics that is only seen by the country hosting the event. I believe the London 2012 Olympics will be a fantastic event and essential for boosting the UK economy. For two weeks the United Kingdom and Specifically London will be on almost every television screen all over the world. Assuming it all goes OK and it does not rain this will be a fantastic advertisement for UK plc.
In order to win the games a bidding city has to sign up to a large number of Olympic “ideals” which I first came across when I was working on the Athens International Torch relay in 2004. They have nothing to do with sport and an awful lot to do with corporate sponsorship. The bidding country must agree to change its laws to give a legal framework to the restrictions. The UK bill can be found at the following web link
http://webarchive.nationalarchives.gov.uk/20081007160501/opsi.gov.uk/acts/acts2006/en/ukpgaen_20060012_en.pdf
The one that really winds me up is that, as VISA is a corporate sponsor, anything to do with the Olympics can only be purchased using cash or a VISA card. This means Tickets, Merchandise and Food and Drink in the venues, My bank is a corporate sponsor of the games but they decided they were moving to Mastercard a couple of years ago and as a result I don’t have a VISA card and I shall not be partaking in this event …. Bah humbug.
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